News of Madison Valley

PCC Opening in Madison Valley


Today Velmeir announced that PCC Natural Markets will be the anchor tenant in the new development where City People’s is currently located. The full press release follows.

Please note a date and time for a community meeting about the new development will be announced later this week.

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If you’d like to be involved in the neighborhood please consider participating in the Community Council or Merchant’s Association. Meeting dates follow:

Madison Valley Community Council
Tuesday May 17th 7:00-9:00 PM
Tuesday June 14th 7:00-9:00 PM
Bush School Community Room

Madison Valley Merchant’s Association
Wednesday April 20th 8:30-10:00 AM
Wednesday May 18th  8:30-10:00 AM
Cafe Flora

SEATTLE – April 19, 2016 – The Velmeir Companies today announced that PCC Natural Markets (PCC) will anchor a proposed new mixed-use development in Madison Valley. PCC, the country’s largest member-owned natural foods market, will occupy 25,000 square feet in the new building. The project will include 75 one-, two- and three-bedroom apartments above the grocer and an underground parking garage. 


“We are delighted to bring PCC Natural Markets as well as housing options for families of all sizes to Madison Valley,” said Geza de Gall, vice president of real estate and development at The Velmeir Companies. “We heard from many in the community who shared that they would like to have a grocery store in the neighborhood.” Plans for the building include a green roof, rooftop terrace and street side plantings as well as setbacks more generous than required by code. Velmeir is also constructing a mixed-use apartment building in Queen Anne. 

“There is such a passion for food in Madison Valley that can be seen in the restaurants, cafes and bakeries that thrive along Madison Street as well as the continued success of Central Co-op on Capitol Hill,” said Cate Hardy, CEO, PCC Natural Markets. “We are thrilled to join such a strong community alongside Velmeir while also bringing our fresh, organic produce, high quality meats and seafood, and exceptional customer service to shoppers in Madison Park, Madrona, Leschi and the Central District.” 

PCC and Central Co-op have a long-standing relationship dating back to 1978, when the former helped the latter open for business at the top of Capitol Hill. Today, Central Co-op is a community-owned natural foods cooperative and complete grocery store dedicated to sustainable practices and the Washington food economy. 

Dan Arnett, Cooperator in Chief at Central Co-op said, “Part of being a co-op is uniting with other like-minded businesses to remain competitive. PCC shares our values and, together, we can make a positive impact in shaping the food landscape in this neighborhood. We’re happy to welcome PCC to Madison Valley, and excited to form a deeper partnership in the coming months.” 

The project’s location is the current East Madison site of City People’s Garden Store, which recently announced the store’s closure at the end of 2016. “We share Velmeir’s enthusiasm for PCC as the anchor tenant in this project and believe they will be a terrific asset to the neighborhood on many levels,” said Dianne Casper, Co-owner at City People’s. “And we value Velmeir’s track record of working with communities and their history of listening to local needs and concerns and adapting designs in response to feedback. Ultimately we believe this project, which brings a top-notch local retailer in PCC, increases the housing stock, and incorporates thoughtful design, will be a major asset for the Madison Valley community and a positive legacy from us.” 

Velmeir plans to break ground in early 2017 and open the retail space and apartments in 2018. The building is designed by Charles Strazzara, partner at local architecture firm Studio Meng Strazzara. 


The Velmeir Companies is a full-service commercial retail development company that specializes in retail and mixed-use projects. With hundreds of thousands of square feet developed across the country, The Velmeir Companies is very proud of its list of clients, which includes some of the country’s finest retail concepts. Velmeir prides itself on the partnerships it builds with its communities and neighbors, and the quality of services it provides. 


Founded in 1953, PCC Natural Markets is a certified organic retail cooperative with annual sales of $250 million and an active membership of more than 56,000 households. PCC is headquartered in Seattle and operates stores in the greater Seattle area, including Fremont, Greenlake Aurora, Greenlake Village, Issaquah, Kirkland, Redmond, Columbia City, View Ridge and West Seattle, and Edmonds. A new store in Bothell, Wash. will open in Summer 2016. For more information visit


Topics: Construction
Neighbor (2:25 pm Apr 19)
I think this will be fantastic! Though I do hope the developer will incorporate some set-aside for affordable housing. So excited to welcome PCC to the neighborhood!